“Insanity is doing the same thing over again and expecting different results “

Albert Einstein

Maverick Planet can provide you brand, business model, communication and behaviour repositioning. Same universe, different view.

About us

About Maverick Planet

When Maverick Planet set up a over a decade ago as a Facilitated Strategic Change & Brand Positioning Consultancy – the common reply was “what on earth is that?’.
Google was the first company who hired us. Now pop “Head of Transformation” into Google and you get 316,000,000 results. Our projects have got more interesting and weirder. We’ve done strategies for elections, repositioned 4 businesses who were then sold, got remarkably knowledgeable about the barriers to legalising cannabis, got more kids to read, and ran one omnichannel change project that delivered over $40m to the bottom line (with no redundancies). We’ve done research/workshops with over 50,000 people in 26 different countries in the last 7 years.

When Covid disrupted the world in 2020, we worked with clients to make 4 separate new business launches happen. The skills, experience and capabilities Maverick Planet offers provide an outside view to a business, market or its challenges. We have a track-record of creating, accelerating and delivering lateral and joined-up solutions (please check out our client testimonials). So, whether you just want a fresh perspective, or to make something on your ‘to do’ or ‘I wish’ list become actions not words, just get in touch

Find out more

Core Skills

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Brand, business model, communication and behaviour repositioning

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Training and workshops in developing skills in facilitation and change

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Research design, build and evaluation

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Strategic digital project build and consultancy

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Partnership facilitation, ideation and integration

Founder

Mark Palmer

Mark Palmer was originally a mathematics and physics student. He went on to become a professionally qualified market researcher and marketer, running his own NPD research consultancy working for clients like P & G. Prior to setting up Maverick Planet, Mark was Executive Head of Strategy at some of the UK’s most highly regarded creative and strategic agencies: WCRS, DDB & OMD. As a planner he won both the IPA and Media Week Awards Grand Prix. He was regularly nominated in Campaign’s top 10 media thinkers and the planner in Campaign Magazine’s ‘Fantasy Agency for the Century’.
Mark is an expert facilitator in the areas of change in brands, media, marketing and communication. Mark guest lectures and trains on facilitation and critical thinking techniques at Henley Business School (Advance Management Programme), the School of Communication Arts (the world’s most awarded ad school), the Danish DNCC, London Business School (Launchpad start up programme) and The University of London (industry change events). Mark is also part of the Pimento virtual agency network, an executive advisor of INV Digital Production and an investor in a small number of start-ups.

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Testimonials

What people are saying about us

Jo Willacy

Commercial Director, Eurotunnel

“Working with Mark Palmer is so refreshing, and reminds me that work can be both challenging and fun. Mark has such a depth of experience and ability to quickly understand business issues that he can suggest insightful and often very creative solutions.”

Simon Oldfield

Sales & Marketing Director, Vauxhall

“Maverick Planet brings boundless energy, clarity and insight to any topic and is not constrained by traditional or narrow definitions. A powerful change agent, communicating ideas and plans within the context of sound commercial principles and not afraid to ‘tell it how it is’ to the highest levels in organisations in language that they find both refreshing and appealing.”

Mark Howe

Managing Director, Google EMEA

“I have worked with Mark Palmer & Maverick Planet for 10 years & over that time he has shown a great understanding of Google’s business & that of the market we operate in. The resulting work has helped us shape our commercial thinking & our customer service behaviour & strategy. I highly recommend him as an advocate for change in a digital world.”

Richard Hartell

Global President of Transformation,
Publicis Media

“There are not many people who can say you have worked with in your career who have the status of guru, but Mark is one of them. He has the intellect and experience of a veteran combined with the creativity and curiosity of a child – a really potent mix. I’ve worked with him on several projects which he approached in very different ways, but always with the same outcome – a creative and challenging perspective. I would recommend Mark to work on any project.”

Paul Goode

SVP Strategic Partnerships, Comscore

“Hugely passionate and informed about all things media. Impatient at the inefficiencies that still exist and can articulate a clear path to fix them. Has repeatedly given me insight into the bigger picture in a way that has help to drive my immediate decisions. Without doubt, one of the good guys.”

Declan Moore

Chief Executive, National Geographic

“Maverick Planet is at the forefront of emerging marketing and content delivery platforms and can not only articulate what the vision could/should be, but also the tactical steps to achieve it, and the milestones to be laid down for monitoring progress. It is able to challenge conventional thinking, so prevalent in many major corporations, and secure buy in from all stakeholders. No hesitation in recommending their services.”