Most importantly, having opened things up, he was very disciplined in pulling the thinking back together into
a coherent but innovative strategy which is now being executed.
I would not hesitate to recommend him as a facilitator for any such exercise.”
David Kershaw, Chief Executive,
M&C Saatchi plc
Visit National Geographic
"Mark's valuable and rapid insight into the childrens'
media landscape demonstrated the scope and potential for our title. It enabled us to quickly zero in on the appropriate
market entry strategy and commence seeking the right partner"
Declan Moore - Publisher , National Geographic
Magazine
“We are a new and developing media company. We have a unique
product. We do posters in schools and the Head Teachers get to decide what ads
are acceptable. Mark worked with us to help develop our positioning, proposition
and our key prospects. He produced a 10 page document that I still carry round
in my brief case. He challenged us to have brand behaviour and play on our ethical
advertising credentials. It has been fantastic glue and the brand names we are
now attracting are things I would never have dreamed. Many the first time
in any media.”
Sean Montgomery, Managing Director, Ten Nine
"Mark Palmer is one of the most
original and stimulating media professionals I have ever known. He brings boundless energy,clarity and insight to any topic
and is not constrained by traditional, narrow definitions of media. His breadth of experience of the market today and, more
importantly, how it is likely to be tomorrow, makes him a powerful change agent. He communicates ideas and plans within the
context of sound commercial principles and is not afraid to 'tell it how it is' to the highest levels in organisations in
language that they find both refreshing and appealing.''
Simon Oldfield, Sales Director, Mercedes Car Group.
"Mark
chaired one of the main panel discussions at the IAA Advertising Summit, an event my company produces. Even though I denied
him the luxury of a long perod of time to prepare, he knew his subject
backwards and was diligent in contacting the panelists before the event and was even more courteous in thanking them a few
days after the conference. He managed to give everyone their say and guided everyone's right of reply. He brought to the session
the exact balance of gravitas, provocation and humour."
Charlie Crowe, Chief
Executive, C Squared, Publisher of M & M Europe
“It is well chronicled that media agencies are operating in a rapidly changing and ever fragmenting media world.
Meeting the challenges that this world presents requires the application of broad based media experience. Mark Palmer
has such experience. There are times when his contribution, either as a facilitator or a contributor, to strategy sessions
can be a highly effective way of stretching our thinking. There is no substitute for experience, and it certainly doesn’t
come in black boxes!”
Phil Georgiardis, Chief Executive,
Walker Media
"Working with Mark
Palmer is so refreshing, and reminds me that work can be both challenging and fun. Mark has such a depth of experience
and ability to quickly understand business issues that he can suggest insightful and often very creative solutions."
Jo
Willacy, Commercial Director, Eurotunnel
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